Trust is the Gateway to App Sales Success

When we search on the internet we are investing a small amount of trust in the speed, responsiveness and accuracy of the search engine that we are using. After all, the future of your brand is micro. We trust that Google or Bing is reliably trawling the web for the latest information, indexing knowledge to the deepest level and connecting the dots between what...

Vibewire’s fastBREAK – Lies

Each month, Vibewire, in conjunction with the Powerhouse Museum, hosts a fascinating and always illuminating event that showcases innovators and the ideas, passions and personal motivations that inspire them. Each person is asked to share the personal story – the WHY, not the WHAT or the HOW. In a way – fastBREAK is like a TEDtalks for young people. In July,...

The Hard Work of Radical Transparency

I remember feeling like my jaw had hit the floor. I had just started my first week of working for IBM and had read about an article published by an analyst firm. Days earlier – working as a freelancer – I had tried to contact this very same firm to discuss another topic – and gave up, stonewalled at every turn. And when time is money (and that money is your...

Five Must-Read Posts from Last Week

Over the last week, I have been fascinated by the concept of disruption. Everywhere I look I see fear and uncertainty – from political debate to economic prosperity. But I also see abundance – insight, creativity and persistence. And yet, we hold more tightly to the former and relinquish easily, the latter. These five must-read posts share a sense of optimism –...

Welcome to the Age of the Social Consumer

Names can be confusing – especially when it comes to that ever shrinking membrane between businesses and their customers. Variously we call them customers, clients, stakeholders and consumers. Sometimes these people – for they are always people – are also our employees, partners, shareholders, suppliers and even executives. The lines have blurred. Let me just...