“Australia” is Australia’s Largest Brand on Facebook

Social media can seem to be all about “me me me” – with plenty of commentary on “personal brands”, “citizen journalism”, bloggers, Twitter celebrities and the like, but some brands understand the broader trend of which social media is an enabler. With the right approach, some brands can actually use social media to bring their customer-centric strategy to life...

Selling the Vision Not the Technology

I have worked in technology marketing for many years – but I also worked in FMCG and QSR marketing – and the same holds true for any initiative. You have always got to veer away from telling the story of HOW. The story of HOW is attractive for marketers because “how” is often the greatest business investment. In technology companies, the “how” is your sunk...

Five Must-Read Posts from Last Week

Some weeks there are plenty of great blog posts to read and to select for this article. Other weeks, there is hardly anything that seems to leap out at me. This week is one of the former. I have avoided any articles related to the Olympics – there will be plenty of analysis available on brands and sport in the coming days/weeks … so I will let you seek that out...

Correct Sizing for Your Social Media Images

I must admit to being a little lazy when it comes to changing the images on my social media profiles. My avatar on Twitter has been the same one for well over a year. And LinkedIn … about the same. I can’t really be bothered with Facebook and the various size options for the timeline – for whenever I try something, it seems to crop unexpectedly or just look...

Another View on Retail – Rohit Bhargava’s 12 Big Ideas

Over the last couple of weeks I have been writing and thinking a lot about the future of retail. I’ve been interested in exploring the state of Australian retail and understanding why a sector that was once driven by innovation now seems so bereft of it. In many ways, the seeds of the current retail malaise were planted during the dot com boom. At the time I...