LinkedIn and Using the Digital Interest Graph to Attract Talent

One of the interesting counterpoints of the digital revolution is the way in which thriving “real life” social networks resist the formalising structures offered online. After all, if your RLSN delivers all you need, then why grapple with the vagaries, issues and complexities for small, unmetered gain, right? I have long held a theory that this was the reason...

Sometimes Open Source Software Just Wins

When I first came across open source software I was amazed. I could hardly believe that good quality software could be made available for a minimal cost. Sure there could be issues with support and maintenance from time to time, but the flexibility and pure value for money equation was hard to beat. My first real experience with open source was about 15 years...

Five Must-Read Posts from Last Week

This week I’m all about creativity – what makes it, what bakes it and what fakes it. Sometimes we need to follow our hearts and sometimes we need to think through problems and issues in more complex ways. Remember Richard Florida’s Rise of the Creative Class? At its heart was a concept that I loved – and deeply wished to believe in. But it always seemed a...

Does This Get Me Made, Laid or Paid?

We tend to overcomplicate things in the marketing world. We dig down into motivation, intention and desire. We walk the murky depths of persuasion and influence and spend inordinate amounts of time trolling data points in the hope of extracting a grain of insight. But, if we are honest, most of us are wondering about the WIIFM model – what’s in it for me. As...

When a Kid’s Perspective Challenges Your Own

As President of local youth non-profit organisation, Vibewire, I am constantly amazed at the energy, insight and passion of the young people that I come in contact with. But often, these opinions, ideas and insights are ignored by others – by the mainstream media, employers, opinion leaders and by those with “more experience”. And yet, some of the most...