Lots of Trends, But the Direction is Mobile

In the marketing world, we love trends. We use them to help us spot and understand what is happening in our marketplaces and what is shifting in the worlds of our customers. They can also be used to help us identify where we have gaps in our customer engagement strategy or where a competitive advantage is opening up. But so often we focus only on the trend and...

Five Must-Read Posts from Last Week

I was out most of last week with a bad, bad cold. It seems it’s going around (ie the really viral). But I was still able to find a few gems to read in between heavy nanna naps. Some snappy writing and a barb in the tail of Jim Parker’s writing. He explains why journalists fear academics and shines a light on the process of opinion making and influence wielding...

Influencing Design with Frank Chimero

One of the biggest challenges we face in the business world is – in my opinion – not generating more sales, cutting more costs or improving productivity. It’s more fundamental  and goes to the heart of our human condition. It’s harnessing our logic AND our creativity in such a way that it solves the problems that our work, business, social and creative...

Out and About? Turn Your Mobile On. It’s the Future of Work

I am old enough to remember using a bundy clock to mark the beginning and end of my work day. Each day, at 8:45am I would pick out the card with my name typewritten (yes typed by a typewriter) at the top and I would slot it into the machine which would time stamp my attendance. And then again, at 5:00pm, I would walk down the stairs, select my card and “bundy...

Networking 101: Getting Out and About for Business

No matter where you are on the career ladder – starting out, consolidating or even retiring and soaking up the sun – the process of networking is vital. But when I say “networking” I don’t mean meeting and greeting and handing out dozens of business cards – these days a great deal of networking and information gathering can take place online (after all it is...