Social Actions Beat Social Proof

Over the last week or so I thought I would try a little experiment … after all, social media and its immediacy allows us to test and learn simply and easily, right? I wanted to test whether different phrasings would impact click through rates from social media sites to destination addresses. Now, usually I either share a link without introduction, or explain...

You Are Not the President of the Communications System

I often think we misunderstand the moment in which we are living. Sure technologies are transforming the way that we work. Sure these fancy mobile devices are making us more connected and connectable. And yes, all this data is allowing us to find, engage and even predictively sell to our customers. But where are YOU in this moment? What is happening in your...

Five Must-Read Posts from Last Week

I was pretty excited during the last week to read the great insight and ideas that are appearing again. It is nice to see some deeper levels of consideration and analysis appearing in articles across the web – rather than the more simplistic commentary that clogs up our brains and bandwidth. I hope you enjoy these stimulating posts! We tend to trust what people...

Inbound Marketing for CMOs

One of the benefits of the rise of digital marketing has been the abundance of analytics. No longer do we need to rely on what people “say” they are going to do or “would do” in a certain brand scenario. With the right tools in place we can actually observe their real time behaviour. We can see how customers arrive into our sales/business process, where they...

Adjacent Storytelling

Often when I speak with other marketers, they complain that their brand, products or services are just not “sexy enough”. They are interested in social media and in producing content but simply cannot find the angle to make their brand shine. But this is not a problem of social media. And it’s not a problem of branding. It’s a problem of storytelling. And the...