The Rise of the Social Media Mechanic

Despite our strong desire to resist it, one of the great, unwavering facts of life is that things change. We, ourselves, go through cycles – or phases – where our interests, preferences, passions and even tastes change. You will have noticed these changes in yourself. Just consider the things you thought were important as a teenager – look particularly at the...

Miss Piggy: Fox News Ain’t News

Last week, two icons from my childhood – Kermit and Miss Piggy – were in the UK promoting the new Muppets movie. And they are in a press conference – with desk, microphones – all the trappings of a traditional press conference (which I love), when they are quizzed about commentary coming from some of the Fox News journalists. Without missing a beat, Kermit...

Five Must-Read Posts from Last Week

So this is it, is it? It seems 2012 has only just started and I am already reduced to producing one curated post per week! Ah, but never fear, I am just recalibrating … taking some time to get my bearings for a new year. There is plenty on, of course, and we all struggle with priorities – but rather than rush headlong into activity, I am hoping to restructure...

Five Must-Read Posts from Last Week

In the year ahead, don’t be surprised when you hear pronouncements such as “social media is over” or that Facebook/Twitter is going the way of  MySpace. It is just part of the ongoing cycle of renewal (there must be an end before a new beginning and so on). But just like the “end of branding” or the “Year 2000”, social media will not suddenly disappear – after...

SOAP Creative’s 2012 Predictions

Regular readers will know that I am not a fan of predictions (even if I do like a good horoscope). But this one from the team at Soap Creative not only opens the door for conversations with their clients (and potential clients), it also showcases their design skills, approach and track record (six out of ten for last year’s predictions) with a funky sense of...