Social Media & Content Marketing in 2012

At the end of each year, we look behind us at the year that was and ahead to the year that will be. Now, I am not a huge fan of predictions – they are statements bravely made and rarely revisited. But I am ALWAYS interested in connecting the dots – in the broader trends that help us understand our behaviour a little better. Crowdsourcing is an excellent way...

The Social Business Comes First

In the coming months and years we will hear a lot more about “social business” and what it means for your organisation. There will be infographics, presentations, blog posts, tips, tricks and links galore. Those who have been working in social media – say, as consultants – will begin to transform themselves into social business practitioners, just like many of...

Best. Generation. Ever.

Often when we talk about the big, world changing trends that will shape our future, we focus only on technology. But, for me, the single biggest challenge facing us all in the next ten years is the retirement of the generation known as Baby Boomers. It was previously expected that 2011 would mark a turning point in global demographics with Baby Boomers reaching...

The Psychology of Social Commerce

I love this style of illustration – it taps into my nostalgic sense of wonder. But what I like most about this infographic from Tab Juice is that it nicely captures some of the changing behaviours that are impacting the way that consumers approach their purchasing. And the lesson for marketers? Understanding your social customer will change what you do and why...

PCN Connect: A Little Something I Prepared Earlier

About two years ago I wrote that Social Media is Not Sexy. This post was about the business challenges of social media and just how complex, challenging and incremental it can be within large scale, enterprise sized businesses. About eight or nine months after writing this post I took on a new role with SAP’s Premier Customer Network. I’d already launched an...