Do You Monitor or Listen?

In social media, we are often told to “listen first”. But what does this really mean? For most people, the reality is that we “monitor” – brands, products, people and so on. But, for me, monitoring is only the first step. It’s the most basic thing that you can do to begin showing your customers some respect. But monitoring is done in silence. It’s a form of...

Five Must-Read Posts from Last Week

This week it was hard to keep to only five posts – there certainly seems to be a glut of good reading available – from some of the big industry blogs right through to the unique, lone blogger. Hope you enjoy the variety on offer this week – and let me know if you found something else worth sharing! This week marks Om Malik’s 10 Years of Blogging. So what has he...

Bye Bye Paper with ExoDesk

I’m always buying gadgets of some kind or other. Sometimes they are things I will use for work, sometimes it is software. Sometimes it’s just something fun – or that I “always wanted”. But rather than keeping it to myself, I thought I’d share it with you – as part of myGadget Weekend posts. I can remember when we thought the “paperless” office would be a...

How to Become a Social Business

While recently presenting at the SocialMediaPlus conference, I had the opportunity to spend some time with my colleague and fellow blogger, Michael Brenner. It was great to hear, first hand, the work that he has been pioneering with a large global organisation such as SAP – but it was equally interesting to learn of how this is changing his own thinking and...

Is the Average Day on Facebook Like Yours?

Do you consider yourself an average person? Do you do the average things that other average people do? Do you behave a little above or below average? I only ask, because it seems that average people all over the world are spending a more than average amount of time on Facebook. And this infographic from the folks at JESS3 makes me wonder – do you consider...