Five Must-Read Posts from Last Week

As you read the posts below, I’d like you to think about subscribing to these blogs. I know that many people think that “feed readers” are old school now, but they really can be powerful (especially if you use them well). Try Feedly or something like Flipboard if you have an iPad. Categorise the blogs in a way that works for you. While there are thousands of...

How Well Do You Listen and Engage With Your Customers?

Increasingly, businesses are turning to social media as part of their marketing mix. There is a smattering of Facebook, a Twitter account – and maybe even a YouTube channel. Some will have a social media monitoring solution in place, others a bunch of Google Alerts bombarding their inbox with messages and updates. But there is often a gulf between the listening...

Paws Up for Dogtober

Assistance Dogs Australia is a charity that trains Labradors and Golden Retrievers to help people with physical disabilities. These dogs take two years to train at a cost of over $25,000 each but are given free of charge to people in need. To raise funds to help cover some of these costs, Assistance Dogs are asking people to register to hold an event with your...

Five Must-Read Posts from Last Week

There’s a bit of something for everyone this week – something for the activists, some for the bloggers, some for the business to business marketers and even a snack for the hard working strategists and creatives in the agencies. In the face of the #occupywallstreet momentum, Shay O’Reilly takes a shot at Malcolm Gladwell and wonders whether Gladwell isn’t,...

Want SEO? Create Useful Content First

There was a time when we used to create websites to solve a problem. Now, often, our websites are the problems that need to be solved. They no longer tell the story we want to tell. They don’t engage the people that they should. They aren’t relevant to the communities we claim to serve. To solve this new problem, we often turn to search engine optimisation...