Optimise Your Website with NLYZR.com

“You don’t have to run faster than the bear, just faster than your slowest friend” When I first started building websites, the web was a very loosely joined collection of sites, boards, pages and applications. It was hard work finding what was “out there” – and we all spent a great deal of time finding, collecting and curating lists of sites and bookmarks. And...

What Happens in Retail Stays on Dropbox – #gaspfail

When you live in a city you get used to poor retail service. You get used to attitude. But what happens when your retail experience becomes big news in social media – for all the wrong reasons? Retailer GASP Jeans is finding out. Shopping over the weekend with friends, Keara O’Neil experienced the style of “customer service” that is all too common in many of...

Social Media Around the World

After surveying more than 9000 consumers in 35 countries, Insites Consulting have released their Social Media Around the World 2011 report. Coming in at a whopping 167 pages, the data and information is bound to find its way into many a pitch between now and the end of the year. The results overall, tend to reinforce what we already know – and what we are,...

Who Makes Snow?

Good copywriting is hard work – and hard to come by. But this ad from National Australia Bank is a winner in my book. Some great visual storytelling – often in juxtaposition to the narrative – combined with sharp editing and a nice balance between landscape, industry and faces bring a warmth to the often bland branding associated with financial services. What...

We are the 99% – #occupywallstreet

When protesters across Tunisia and Egypt took to the streets to demand more transparency in government, democracy and equal rights, the West stood and cheered. Dubbed the Arab Spring, these people powered movements saw the disenfranchised 99% of the population rise up and protest the concentration of ownership and privilege controlled by the 1%. But how do we...