Making the Case for Social Media

While recently delivering Social Business Workshops at both the ADMA Forum and the Australian Marketing Institute’s MarketingWeek, I was often asked about how to position social media with your CEO or CMO. Luckily for me, Todd Defren has done the hard work and put together a nice, concise deck that can help you do just that. Just be sure to clearly articulate your case in the language that is appropriate to your industry/company … and then – once approved – get cracking on your continuous digital strategy.