Connected: The Film (sneak preview)

What does it mean to be living in a hyperconnected world? How is it changing the way we communicate, relate, work and consume – and what impact is this having on our wellbeing, and that of the planet around us? If you are in Melbourne on September 8, you have the opportunity to attend a sneak preview of Connected – one of 2011’s most eagerly...

The Brand Book – a Curiosity or Indispensible Guide

Brand books and style guidelines are curious beasts. In a way, they hark back to a time where brands operated in a strange ether – halfway between the world of business and consumer. They told us what the business wanted the brand to be. Skittles Brand Book Of course, they were often a great way to get up to speed for new people brought into the marketing team...

Saying is Momentary, Doing is Forever

Over the past couple of weeks I have been doing workshops and talks and entertaining people with what I call “the magic quadrant of getting shit done”. It’s this chart of “walkers, talkers, stalkers and baulkers” – the four basic behaviours that people exhibit when presented with some kind of change. This tends to get people talking – which is great. But more...

Five Must-Read Posts from Last Week

The last couple of weeks have been a whirlwind. I have delivered keynote presentations, workshops and been part of panel discussions. I participated in podcasts and even spoke at Social Media Club Adelaide. Now, I am just catching my breath and catching up on some reading – and what a collection I have for you this week. Check it out. The first post is really...

Making the Case for Social Media

While recently delivering Social Business Workshops at both the ADMA Forum and the Australian Marketing Institute’s MarketingWeek, I was often asked about how to position social media with your CEO or CMO. Luckily for me, Todd Defren has done the hard work and put together a nice, concise deck that can help you do just that. Just be sure to clearly articulate...