Don’t Target Your Fans, Target their Friends

During a presentation recently by Steve Sammartino, I was reminded of one of the most simple human behaviours – the short cut. Put simply, Steve told us, with no inducement humans will seek a short cut, a loophole, or way around a roadblock. We’ll look to “game” the system. I think this is, in part, why we sometimes struggle with social media. You see, social...

Do You Know a SuperNova?

There was a time where I would cast a curious and sceptical eye across any new innovation, platform, technology or website that would make its way to market. I’d look for the holes. For the things that could have been done better. And I’d find them – there are always plenty. But time and experience has shown me that every success is built upon the shoulders of...

Australasian Sourcing Summit #sosu11

How did you find your last job? Did it find you – or did you find it? Increasingly, employers will face the challenging prospect that the best people are already “otherwise engaged”. So how do you find and attract the best people to your business? The Australian Sourcing Summit – in Sydney on August 10-11 – will shine a beacon of light into this strategically...

Curation is the New Black

When you really start to delve into a subject online it can be overwhelming. You soon find that we are living in a time of information abundance. There are not just the traditional sources of content – newspapers, broadcasters and publishers – but a whole new generation of individual publishers and content producers. We have bloggers like Darren Rowse who can...

Roger McNamee – The Social Web is Over

Roger McNamee has us all talking. He is a director and co-founder of venture capitalist, Elevation Partners – and has been investing in technology for almost 30 years. In this 30 minute speech, 10 Hypotheses for Tech Investing, Roger brings his history and knowledge to his speech at the Paley Center for Media – and it’s fascinating. There’s another 20 or so...