Five Must-Read Posts from Last Week

There was a time when January was slow – where nothing much happened until February. It was a time for planning and organisation. It was about getting your ducks in a row. We’re already a month in to 2011 and it feels like I’m aboard a freight train – there are events, book launches, happenings and great blogging all aimed to help your branding, marketing and...

Rethinking Education – Revisiting Brands

I have long been a fan of the work of Prof Michael Wesch from the University of Kansas. Not only does he seek to challenge notions of education and knowledge, he actively encourages his students to participate in these challenges. The latest is on the topic of The Visions of Students Today. Participants will be asking the big questions. It’s about the world...

The Value of Conversion

I can remember way back in the early days of the web that we used to count hits. This basically meant that we would count every element on the web page as a single item and each time it was displayed, we would get a “hit”. So a page with ten items would rate as ten hits. This would get people very excited! “My page got 1000 hits” could translate to as little as...

A Cup of Chaos #55: The Sun Page 3

Slightly NSFW – but not a bad, slightly cheeky take on the Old Spice Guy from The Sun...

Looking Across a New Media Universe

We have been talking – and writing – for years about the shifts that are happening in our marketplaces. We tend to focus on the industries that are most obviously connected – energy, technology, media and finance. But the real shift, in my opinion, is more to do with the underlying shifts in consumer behaviour. Take a look, for example, at this infographic from...