There is do doubt that we are drawn to passionate people. Charismatic, energetic, and purposeful individuals tend to attract us like moths to a flame. Interestingly, it doesn’t really matter what that passion is … the sheer energy of their performance – their life – brings us closer to them. It brings us closer to their passion.
The passionate, are for the most part, master storytellers. But they are also deeply aware of those who are SUSCEPTIBLE to the story – what we would normally call “the audience”. BJ Fogg suggests that there are three important elements that will create influence. The Fogg Behaviour Model identifies three crucial elements that will turn an idea into action:
- Motivation
- Ability
- Trigger
Take a look at Lily Cheng’s video on Why Twitter is Persuasive. A student with Fogg’s Persuasive Technology Lab, she explains the three-way connection that we have with Twitter. However, for my money, we need to dig deeper into the notion of motivation. Sure, we need to have it. But what is it? Where does it come from? And why does it transmute us from something/someone inward-looking into someone/something that transforms those around us? I think Sean Howard’s excellent presentation for Toronto Ignite goes some way to explain.
You are, as ever, too kind, Gavin.
But thank you.
I’m off to research Fogg!!
This is great, Gavin. Thanks so much for sharing. And Sean – thanks for putting this together! So refreshing to hear some deeper insights into influence.
Thanks for sharing Gavin. Sean, I enjoyed your presso.
I love the reference to SEO folks, however we aren’t all in it for the links.
As an SEO Marketer myself, I have witnessed first hand the power of engorging interaction, engagement & ultimately “links” through SEO & Social Media Integration – A subject I feel deeply passionate about.
Thanks again for those fantastic insights.
Thanks Jye! Would love to know any thoughts you or anyone else has on how to dig deeper into this area.
Hey Phil. Thank you for the kind words. And yeah, I knew I would be getting into hot water with that comment. I’m about to have to eat crow on another comment (or series of comments) I made against people with the Social Media title. It’s part of the craphammer magic. 😉
Sean
Gavin, interesting. Just when I was considering pulling the reins on myself you’ve gone and made me consider otherwise.
When does life get simple 😉
Gavin
Passionate people – those who speak with enthusiasm, excitement, and energy. And it’s constant. Whatever it is they talk about seems filled with those qualities. One thing this people have in common – they’re passionate about life in general. This is something we can get a lesson or two from.
Miguel Correa