Next month, on Thursday August 12, the Walkley Foundation is holding a conference on the importance of telling a good story and getting it covered. For two days, What’s the Story will explore the importance of organisational story-telling as a powerful way to capture attention, engage an audience, and motivate people to act. If you are in a public affairs, public relations or communications role, this conference is a must-attend event.
I will be taking part in a panel discussion as part of the Content, Context, Communications and Culture stream. Joining me will be James Tuckerman, founder and editor of Australian Anthill and Julie Posetti, well-known journalist and journalism academic.
There are also streams on government relations and public impact and social media and reputation. It promises to be a fascinating two days. Download the full PDF program or call 1300 656 513 or email events@walkleys.com to register.
