Creating Coincidence

In 2001, ten-year-old Laura Buxton released a helium balloon. On one side she wrote “please return to Laura Buxton”, and on the other she wrote her address. Where would this balloon land? A tree outside her village in Staffordshire, UK? A lake? A field? It was found by a man in his hedge in Wiltshire, 140 miles away. He read the name on the balloon and took it...

The Three Ages of Content Management Systems

I have been working with content management systems for longer than I care to admit. I have built my own, rudimentary systems using PHP and I have selected and implemented large scale systems that powered business and consumer sites. I have done evaluations on some of the largest (and most expensive) CMS vendors and also worked with open source CMS providers....

Five Must-Read Posts from Last Week

Have you ever noticed the ebb and flow of blogging – how some weeks there are hundreds of new posts flooding the social media streams, while at other times they dwindle? There was a slow start last week, but it picked up as we hit Wednesday. Or perhaps it was me. Anyway, here are five great posts from last week. Enjoy! In the great rush to push content out, we...

Marketing Briefs and Designing for Collective Action

Often, when it comes to advertising and broader marketing, social media is bolted onto the side of existing programs. There’ll be a request for a “Facebook”, expectations of a Twitter account and maybe even a blog. But if you are serious about creating a successful BUSINESS program, then integration is the way to go. “Integrated marketing” has been one of the...

Social Media People on the Move (Australia)

As you probably know, I run the Social Media Jobs Australia website so that people looking to fill social media roles can easily find those who are already active social media participants. It is free to list jobs and free to apply. It’s just free service to the community. Over the past 12 months or so there have been plenty of jobs posted – many more than the...