Five Must-Read Posts from Last Week

I was on-the-fly last week, jumping from city to city across America. I was lucky enough to catch up with a bunch of Age of Conversation authors in Des Moines (see Drew McLellan’s snaps) including my longtime-online friends Mike Sansone and Mike Wagner. I also got to have lunch with Amber Naslund, dinner with Beth Harte and Valeria Maltoni in Philadelphia,...

Blogging is Writing with a Thick Marker

Many blogs never make it past the first three months. The authors start with a flourish, then founder sometime between months two and three. What happens? Is it to do with priorities? Effort? Lack of ideas? My view is that it boils down to one thing – over thinking. After a couple of months, a blog starts to develop an audience. The author starts to establish a...

A Cup of Chaos #32: Lego Augmented Reality

Here’s one to challenge your standard approach to packaging. Take a look at what Lego are doing with their packaging design – integrating it with a retail experience that will make you smile. Via Rohit...

Performing Ourselves: Why Social Media is 25% Larger than Life

I have always been drawn to acoustic performance. I love the authentic, stripped back timbre of a singer’s voice. I like the fact that you can’t hide behind the volume or be disguised by the electronic mixing. Perhaps this is why I ended up studying theatre for years. And my study of theatre took me to unexpected places. I went from the mainstream deep into the...

A Cup of Chaos #31 – Orabrush

Interesting campaign to not just launch a product but to instill a change in consumer behaviour. Listerine were able to do it – and perhaps Orabrush will be the social media equivalent. Via Tim...