Rethinking Branding through Radical Innovation

You know what it’s like – the brief hits your desk and you know it’s going to hurt you. The client wants impact. Results. Creativity to burn. It needs to be original, classy and out of left field – but you also need to bring this baby in on budget. And quickly. This is a competitive pitch and there are three other agencies lining up against you. If I was you,...

The New Rules of Marketing & PR – Version 2

For those of you lucky enough to have seen David Meerman Scott in action during his recent Australian visit, you will know he is a force to be reckoned with. His sharp thinking and experience comes through in everything he says, his charm disarms the most strident critic and his enthusiasm sweeps you along. It also helps that he is armed with story after story...

Genealogy, Streetview and Public-Private Histories

Over the last month or so I have begun researching my family tree. It’s a fascinating research project that involves matching names with stories and stories with memories. It combines official government records with personal letters, and certificates with box brownie photos. I have been amazed at what I have been able to find – and how many traces my ancestors...

Five Must-Read Posts from Last Week

I have been taking it easy during the first half of January – catching up on some reading and doing very little writing. I have, however, been working fairly consistently on the latest instalment of The Age of Conversation (more on that to come in coming weeks) – and I can promise you that this book is even better than the last! But now I am getting back into...

Books On My Bedside Table

There is always a long list of things that I want to read. Sometimes they are new, sometimes they are old friends that I need to reacquaint myself with – and sometimes they are unknown frontiers – random arrivals that I hope will tempt me into their brave new worlds. While I constantly read, I am frightfully bad at actually writing proper reviews. Not that I am...