Social Media is Like Whack-a-Mole

Social media is a world of open doors. Wherever you look, you will see opportunity, challenge and a rush to fill the empty space. Sure you can plug the gap with a Facebook page, a Twitter account or even a blog. But in reality, social media shifts and changes with a surprising velocity. No sooner do you get a fix on the latest suite of applications, tools or...

Is the Internet Filter Australia’s Berlin Wall?

The history of the last twenty years of the Twentieth Century were, for me, marked by a millennial fervor that swept through society like a great wave of hope. Watching the Berlin Wall topple, seeing the defiance of Tiananmen Square and even the spontaneous outpouring of goodwill that happened during the Sydney Olympics are moments which shine brightly for me....

What Was Your Best Post of the Year?

In the leadup to the holiday season, we often take a moment or two to look back on the year, to take stock and to take a deep breath before turning our attention to the ever approaching future. And while I was thinking about highlighting some of the best posts that I have read this year – I thought I might ask YOU. Tell me, what was YOUR best post of the year?...

Holidays Are a Time for Free eBooks

Around this time of year we often see the announcement of new books being published, new music being released and new films arriving in the cinemas – all in time for the holiday season. It’s the marketer’s year end rush – our attempt to stake our claim for your attention and your wallet. But this year, there are some differences – with a number of free...

The Word on Word of Mouth

When Andy Sernovitz initiated me into the Secret and Mysterious Order of Word of Mouth, I was surprised by the bacon bits that came along with the book. Far from leaving a bad taste in my mouth, the revised version of Word of Mouth Marketing, with its updated case studies, worksheets and frank, business focused style was more than a meal. Andy kicks off the...