Swallowing the Truth

Anyone involved in marketing, in transformation or change management knows that there is a simple fact – change is hard. Getting someone to understand that their product, job or world has changed is an enormous challenge. It requires not just logic, but also an emotional response. We need to change our hearts as well as our minds – and it is easy for us to KNOW...

Five Must-Read Posts from Last Week

I am a little out of sync after the energy and excitement of the MarketingNow! conference in Melbourne (I will be writing up my thoughts over the next few days – so make sure to check back). But here are five excellent posts that I missed – and thought I’d share with you: The Plague of Plagiarism – what happens when your blog posts and ideas start appearing...

Interview with Gavin Heaton

Speaking at a conference is invigorating and exhausting. There is so much talking and discussion that I wonder whether I will have any voice left whatsoever. During one of the breaks at the MarketingNow! conference I was interviewed by Yvonne Adele from IdeasCulture.com. (Check out the IdeasCulture concept – crowdsourcing ideas as a business –...

Lead Generation, Community and Social Media

Here is my presentation from the MarketingNow! conference in Melbourne. I also setup a Posterous group blog to capture a variety of inputs from the proceedings. Check it out here. Enjoy! Lead Generation, Community and Social Media View more documents from Gavin...

Group Posterous at the MarketingNow Conference

After a whole day of social media discussion, I thought day 2 would be interesting if we could get some of the audience contributing to a group Posterous blog. It is like live blogging but from multiple perspectives. If you want to check it out, visit marketingnow.posterous.com – or contribute via post [at]...