Five Must-Read Posts from Last Week

I must admit to quite liking this early-in-the-week recap. And while there is plenty of material out there to be read, it goes to show how difficult it can be to create reliably compelling content. This week’s must-read posts each had something that stayed with me long after the initial scan. Hope you like them. Julian Cole explains why there is much interest...

Teen Commandments for Brands

I remember reading this great post by Ruby Pseudo late last year and thinking it was a great way to understand social media in general (as well as teens specifically). One of my favourite of the ten commandments is this: 10. Finally, with Facebook and MySpace etc, please remember that you’re in their (digital) space: they didn’t ask you to be there,...

A Cup of Chaos #17 – A Real Transformer

Now, I have heard of people dressing up in various outfits to promote an event, but this looks like a costume that comes with an instruction...

Planning in the Tenth Dimension

One of the challenges of planning is enforcing a linear overlay on your ideas. It is as if your campaign commences and then a whole bunch of magic occurs around some stimulus and then your campaign ends (with whoops and cheers hopefully). In this scenario, we focus on individuals or “personas” and attempt to create a change in their behaviour – we want them to...

The ROI of Social Media

One of the best things about social media is that you don’t need to “make it up” yourself. Yes, that’s right. There are thousands of very smart people sharing their ideas, expertise and knowledge – for free (just click on any of the links in my blogroll and you will be taken to the blog of someone whose ideas and abilities I respect). Your challenge is to take...