Knowing Who Drives Knowing How

When it comes to understanding the digital footprint of your consumers, it can be easy to become exasperated. Not only are there hundreds of Web 2.0 sites, the people who use them appear to be ever-more fragmented into smaller and smaller niches. Yet despite this fragmentation, social networking sites should be considered gateways that help aggregate content...

Who’s The Old Dude in the Mirror?

I can remember, even as a very young child, thinking that my parents were old. Really old. And they were giants. They could lift me off the floor with ease, stride across the room in moments and eat plates of food that were larger than my head. And later, when I was in my early twenties, I realised that I was fast approaching the age when my parents became...

25 Words of Social Media Wisdom

What you know and what you do is on the record. Play nicely in business and in life. We are all watching and connected somehow. A project by Liz Strauss – share your wisdom...

Tripitaka Gets a JaffeJuice Makeover

When Joseph Jaffe was in Sydney recently, we had the chance to meet for drinks and for dinner. It was a great opportunity to speak one-on-one, outside of the hubub of the ADMA Forum … and we were joined by Ian Lyons, Katie Chatfield, Jye Smith, Emily Baxter, Fi Bendall and Kristin Rohan, making sure that a great night was had. During dinner, Joe asked about the...

Five Must-Read Posts from Last Week

Despite the various pronouncements that blogging is dead or being replaced by Twitter, I continue to find great writers all over the web. Some are new and some are well-known (to me at least). However, it is easy to be overwhelmed with the flood of new blog posts and ideas. As an antidote, each Monday I will write a brief post linking out to FIVE must-read...