For the Love of the Story

In marketing when we talk about “engagement” with an audience, what we really mean is that we want to create an emotional attachment with each and every person who comes into contact with our brand. This is challenging, because each and every person is different. There are, however, a number of things that we can do to reframe the experience of our brands....

60 Minute Brand Strategist – Limited Edition

“If you are not a brand, then you are a commodity. Then price is everything and the low-cost producer is the only winner”. This great quote from Philip Kotler at Kellogg School of Management should be top of mind in almost every business at present. When times are tough we naturally shrink a little. We curb our spending. Expect more for less. We pass on the...

An Optimistic Project

If you read the news, watch the TV or listen to the radio, there are boundless experts offering their advice on the state of the world. Clearly we are in the grip of a global economic crisis inflicted on the many by the greed of a few. Yes, we should be concerned about potential pandemics such as pig flu. And no doubt, the wars in Afghanistan and Iraq – not to...

Social Media Club Sydney Kicks Off

Last night 200-300 people squeezed into the Oxford Hotel in Darlinghurst to the first Social Media Club meeting here in Sydney. Organised by Tiphereth Gloria, Doug Chapman, Heather Snodgrass, Cathie McGinn (along with a legion of helpers like Malkuth Damkar and @AngGraham) it featured two speakers on the topic of authenticity: Adam Ferrier – Partner at Naked,...

Holy Cow, That’s Flash

There was a time when I loved Flash. It was a darling. It made my life easy. It did things easily that I could only ever dream of. It wowed my boss, made my clients gasp and made me look like a hero. But over the last couple of years my love affair has diminished. In the hands of a skilled and creative programmer, Flash can again, amaze us. In this video,...