A Cup of Chaos #3

Sometimes bad news is hard to hear. Sometimes you just don't want to engage with what the world is telling you. So, for everytime that happens, you may want to take the approach advocated by Bianco Footwear. Now, if only I could find a maker of black, pointy shoes, I'd be...

The Benefits of Community

Many businesses ask whether there is value to building or participating in communities. But this is, in my view, fundamentally the wrong question. After all, the communities are already in existence – people of like minds, with common interests, fascinations or even passions gravitate towards each other. They find a sense of purpose. And they talk about you,...

You Can’t Touch Twitter

A couple of months ago I was surprised to see a name appear on my Twitter timeline. It was Stephen Fry. He was, in fact, the first celebrity that I would be interested in following. Then a short time later, another celebrity name started people buzzing. The questions were asked “is @mchammer the REAL MC Hammer”? And as this appearance on Mike Volpe’s Hubspot TV...

How To “Add Value”

I remember a performance review early in my career. I was looking for constructive feedback, wanting to know where I could improve the way that I worked and what particular steps I could take to gain a promotion or better conditions in the following year. But all my manager could respond with was “add value”. And the further I pushed this topic, the more I...

What’s Your Story, Morning Glory?

It is one thing to talk about telling your brand story, but quite another to roll this out comprehensively within a business. It is even more surprising when a business encourages and empowers their employees to creatively engage with the brand AS a story. But this is exactly what Australian broadcaster, SBS, has done. SBS focus their broadcasting as well as...