Happy To Be Incomplete

Years ago I had to have everything “perfect” before I would release my work for review. I would check and double check. I would have it reviewed by my team and by stakeholders. I would gather feedback, make changes and then feel ready. In almost every instance there would be some small thing that was missed. It may have been a word, an image, an apostrophe. Of...

What the FF?

I have been a member of the Qantas Frequent Flyer program for years. I joined about ten years ago when I realised there were benefits available by consolidating all my business travel with the one airline. Later I found that I could transfer the points accrued on my credit cards over to my Frequent Flyer account – and use the extra points for free travel. And...

Five in the Morning 012909

Steve Woodruff entertains the marketing blogosphere with a 5am shot of good reading each and every day. Today, to give him a sleep-in, I have volunteered to deliver a 5-shot steaming good blogosphere reading. Enjoy! 1. I care and I think you do too. By Bretienbach and Brown. Social media commentators talk a lot about community. I know I do. But what happens...

Your Own Digital Media Dashboard

When I first moved into an official marketing role some years ago, my first major project was to consolidate all collateral – from brochures and presentations right through to the company’s website. There was plenty to do, and I was given a free reign. And while I was busily creating collateral, print ads, presentations, Flash animations (oh yes, it was the...

Obama-me

I remember when I first saw the Obama posters and thinking how great it would be to have one. Paul McEnany sent me in the right direction … but it was clear that these were going to be collectors pieces at some future date. The folks at Paste Magazine have this neat little application that lets you create your own Shepard Fairey inspired Obama-style icon....