Learning from Failure

Failure is a fascinating concept. Not only does it attract our attention (think of the term "like watching a train wreck"), keep us in thrall and keep us awake at night, it can also be a source of great creativity. Indeed, the Age of Conversation 2: Why Don't They Get It? devotes a whole section to marketers brave enough to own up to their own "marketing tragedies" - and how these have transformed the work that they do.

It is in this vein, that Adrian Ho has pulled together an outstanding presentation on the benefits of failure. Not only does he recount the painful truths that come from doing good work and having it lead to an unexpected outcome, he also neatly wraps this up into a discussion on the future of agencies and of advertising. Makes me think that my perfectionist streak needs some tampering with.

Strategy: beyond advertising

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