The Downfall of Marketing in the Age of Conversation

Bringing together over 200 authors in a single book was never going to be easy. But in The Age of Conversation 2: why don’t they get it?, not only do we get a far reaching survey on the state of global marketing today, we get a range of perspectives that indicate what works, what NEEDS work and what shape our efforts may take in the months and years to...

What If the Z-list Were on Twitter?

Two years ago, Mack Collier ran an experiment. He wanted to see if the authority rankings of sites tracked by Technorati etc could be turned around. After all, there are many fine blogs out there – many who don’t receive the links or recognition that they deserve. Calling this the Revenge of the Z-lister, Mack created a viral storm that transformed...

Content Marketing Predictions for 2009

Toby sees you in his crystal ball Originally uploaded by Kevin Steele Joe Pulizzi has tapped into his Top 42 Content Bloggers, asking them to make some predictions about the year ahead. My favourites from the list, so far include: Scott Monty: Content will be more focused around conversation than messages Marc Meyer: More cross-promotional...

Friday Folly – December 19, 2008

Just when you think 2008 could not get any sillier, the blogosphere delivers yet another knockout punch. Yes, that’s right … courtesy of Nick Burcher, we have Roller Skating Dwarfs. Knowing full-well that Getty Images monitor search terms as a way to deliver images that satisfy the trend hunters, a Facebook group was setup with the aim of prompting a special...

Einstein on Social Media

Looks to me like Einstein got it right. (Oh and you can make your own version here.) Hat tip to Beth...