Send a Different Kind of Water this Christmas

I was speaking with my friend, Tim Longhurst, today and he was telling me that paper is 80% water. Obviously, by the time it gets to us, the water has evaporated, but clearly paper production requires access to vast water supplies – and given the scarcity of this precious resource, it makes sense to conserve it whenever possible. And as we approach Christmas –...

Mainstreaming Social Media

While I normally don’t like using nouns as verbs (perhaps I am linguistically conservative?), I quite like the word “mainstreaming”. It implies that social media is in a state of transition where widespread acceptance and uptake is occurring with the general public.  Paul Chaney suggests that the rising popularity of social media, while strong, will still take...

Mapping Your Digital Influence

The Word of Mouth Marketing Association (WOMMA) has recently released the Influencer Handbook (hat tip to Stein Communications). It has sections covering:    Definition of an influencer and influencer marketing Types of influencers Methods to engage and thank influencers Guidelines for influencer self-regulation Bibliography of influencer communication research...

Friday Folly – November 14, 2008

It doesn’t matter whether you work on the agency or client sides, you are bound to have heard the following — “let’s make a viral video”. If you are nodding your head, this is for you. Enjoy. YouTube Contest Challenges Users To Make A ‘Good’...

How Mo Can You Go?

This November, in support of the Movember campaign around men’s health, I am growing a moustache. Yes, it is itchy. Yes, even a little scratchy. And maybe slightly embarrassing. The good thing is, that I am not alone. I am joined in this endeavour by a team of like-minded “mo bros” led ably by our furry captain, Jye Smith. All donations go...