Coffee Mornings, Sydney

Each Friday morning from 8am (some do arrive earlier), a bunch of social media and advertising bloggers meet for coffee and conversation at one of Sydney’s best cafes – Single Origin. It is more than a meeting of minds – it is a feast of ideas, and a cacophony of good humoured banter. ALL ARE WELCOME.  But what is it like? Take a look at my...

Social Entrepreneurs at Vibewire

Running a startup business is a challenge. There are ideas to prioritise, investors to meet, technologies to implement and yes, even work to do. But what about budgets? What about planning? What about marketing? And is there somewhere that you can go to meet up with like-minded entrepreneurs? Yes, entrepreneurship can be an isolating experience. But what...

Friday Folly – November 21, 2008

You have probably already seen this, but the folly of the week can ONLY be awarded to this lovely piece from Motrin. Though in my opinion, the folly was not in creating or even pulling the ad from circulation – but in NOT capitalising on the situation by engaging in the conversation that was ALREADY happening around the...

The Fail First Strategy

There are many lessons that marketers can “borrow” from the IT industry. “Open source”, for example, has changed the way that many of us conceive of ideas – they are no longer considered the proprietary property of one company/business (or they aren’t in most cases) – after all, ideas are the easy part, execution where it gets difficult. (In fact, we can really...

Vote for the Moggies

2008 has seen a significant amount of change in the Australian social media landscape. There has been a veritable explosion of new creative and critical thinking around the topics of advertising and marketing – not only have our coffee mornings received a fresh injection of energy courtesy of Julian Cole, Jye Smith and Scott Drummond, they also come armed with...