Social Media Coverage of Mumbai Terrorist Attacks

IMG_5573 Originally uploaded by Vinu Reports of the terrorist attacks in Mumbai, India overnight have flooded my inbox and Twitter stream since early this morning. At first, I checked the Sydney Morning Herald site to learn details, but found that Twitter was providing more rapid and constant updates. Twitter also has the advantage of being able to track...

Changing the World, Bit by Bit

Some months ago, when I began talking to Isadore Biffin about her plans, I was shocked. Here was an eighteen year old girl working on a major project for her final year of high school, and she had a mind to change the world. Isadore’s idea was to raise funds for charity. Great, I thought. But it wasn’t just ANY charity. You see, a couple of years ago, Isadore...

Out-Viralled? How Does It Feel?

Stan Johnson calls out the neat viral work of Droga 5 for their Guitar Hero YouTube video. But then Freddie Wong shows what can be done with limited resources, some creativity and a passion. Of course, this is part of what can be considered “viral” – where a piece of work mutates by coming into contact with other forces. After all, the “aim” of a viral is not...

When Finance Brands Go Wild

After MyFutureBank’s a well publicised “experiment” and withdrawal from social media and the surreal and poorly contextualised Truthpod (courtesy of Westpac), it would be easy to suggest that finance marketers had had their fill of the social media space. Or perhaps, had bitten off more than they could chew. Yet it seems this is not the case. Clearly, with...

What Do You Think Now? Are We “One”?

Contexts and times change … but Google lasts forever. So what do you think? Are we “one”? Were we...