Unplug Your Friends

If you are like me, you will go through times of rapid and deep attachment to social media ... and then, through burn out, work or life changes or a million smaller interruptions, you drop out, switch off and unplug. Sometimes it takes an intervention ... and if you know someone who tweets too much, blogs too often or spends way too much time with MyFace ... then perhaps you should use this site to remind your friend to switch off the machine and reconnect face-to-face.

In fact, this campaign from the meetup folks hits a sweetspot for me. Great story, excellent use of the P-L-A-Y framework, and it is synchronous with the brand and what it actually delivers for its users.

Oh, and it reminds me ... I will be at WebJam this Thursday. Let me know if you will be there -- it will be great to meet and chat.

Via Paul Isakson (I guess you can't make Thursday?).