Telstra and the Sacred Cows

I remember when Telstra’s Now We Are Talking blog launched. It made a bit of a ripple, but did not really dint my consciousness, which is surprising because I am always on the lookout for brands (especially big brands) who are digging into social media. But what I do recall was a brief visit to the site and a feeling that this “blog” was going to be just what...

Save Lives with Your Vote

This is not a post about the upcoming US election. It is much more immediate. In fact, you have only today left to act. International Medical Corps has been matched to one of the Top   25 in American Express’ Members Projects, ‘Saving the Lives of Malnourished Children.’ They are currently in the top 5, but need to remain there to receive funding. They need...

This, That and the Other — Mark Pesce’s Keynote at Web Directions South

Mark Pesce’s keynote at WebDirections South sped by at a thousands words a minute. His words pounded us like the Hadron Collider, the ideas slamming and fragmenting into synaptic allusions that stretched across time from the Enlightenment through to the previous evening’s sweep of the web by the all-seeing Googlebot. There is plenty to chew on in...

How to Search Online

Before the web, I was a great researcher. I could walk into a library and find the best, the most obscure and interesting information. Sometimes it was intuitive — like walking through an aisle of books on my topic of interest, pausing and the grabbing the first book to hand. More often than not, I would find just the right piece of information that would...

Mark Pesce Keynote – WebDirections South