Difficult is Worth Doing

Now, I can’t imagine I would ever sky dive myself, but this nice piece of work really captures the adrenaline rush that comes with the real thing. Oh, and of course, it is all in pursuit of brand activation. This time, for Honda. Courtesy of Paul...

Seeing the Wonder in Technology

Every day I work with people all over the world. There are conference calls, instant message discussions, blog posts to read and write, emails and even video meetups … all enabled or mediated by technology. So, for me, this is everyday. I am sure this is the case for many people … YET, I still get a small thrill when I consider this in action. I am...

How Dedicated Are You?

Periodically I pause for reflection. I look back over the years and try to fathom my achievements, tally my failures and come to some kind of reckoning. Each time I do this, I start by wondering “what could have been” … it makes me think through the alternative choices that I would have had to make to succeed in another life/career path. One...

Why We All Like a Bit of Rough

Often the most effective communications are a little rough around the edges. It is the half-dashed email. It it the off-hand tweet. It is the scribbled note left on your colleague’s desk. Think about it, what do you prefer to get from your lover — an email, an e-card or a hand written note? What gets your attention most? Seth Godin calls this...

Social Media Experts Up for Auction

Jennifer Leggio has the goal of raising $10,000 for Team in Training, the fundraising arm of the Leukemia and Lymphoma Society, which funds medical research for blood cancer cures and provides patient and family support programs. To help do this she has secured the time and creativity of some of the smartest folks in the marketing/digital/social media space. As...