Thinking Blogging by a Thinking Blogger

I can remember how excited I was when I received my very first link to this blog. It was as if I had made a new friend on the other side of the planet. And I know that many others continue to feel this excitement — the joy of connection, a meeting of minds or a discussion in the offing. So today I was excited to see a link from the very clever Mark...

Web Trends in Beta

Hot on the heels of Ross Dawson’s trend predictions for 2008 comes the IA Web Trends 2008 — in Beta (with thanks to Jen from Innovation Feeder). There are obvious design similarities here (I believe the IA folks from Tokyo were inspired by Ross’ efforts last year), but this map has a different focus. It is more to do with the brands behind the...

South Park Yourself

This is a nice little bit of web fun to break up the marketing heaviness of the last couple of days … SP-Studio allows you to create your very own South Park-style avatar. You can choose a whole range of clothing, style and expression options so that your avatar looks just like you. See the resemblance here? OK this is more Servant of Chaos meets Buffy...

A Dash of Pauly

It has been a long time between drinks, but Paul McEnany promises to return with more ideas, analysis and cursing in the very near future. In the meantime, he leaves us with this gem. It is even G-rated. Hee Haw Marketing BS ad from paulmcenany on...

Forget Influentials, Embrace the Curious

Yesterday’s post on Influentials generated some great comments and got me thinking (yet again) … and this is where it is going … Process Over TargetingIn building your marketing/digtial strategy and beginning to execute, the challenge is not in the targeting, but in establishing a transmissable message. It is about creating a flow between...