What Global Climate Policy Should Learn from Year 2000

Back in the lead-up to the Year 2000 I was working at IBM. There were massive … really, massive projects underway to eliminate the “Year 2000 bug” from worldwide computer systems. These involved combing through millions of lines of computer code to remove any instances of six number dates (MMDDYY — those dates that reset the year counter...

Last Day to Enter theBargainQueen.com Competition

Competition Originally uploaded by danzden Don’t forget, this is your last day to get your thebargainqueen.comideas to us at bqcomp [at] servantofchaos [dot] com. Remember, it can be as brief or as long as you like … But all those good ideas of yours don’t count for ZIP until you put them out into the world. This is your chance to show the...

The Strength of Social Media’s Weak Ties

In my meanderings yesterday, I happened across this interesting post on Noah Brier’s blog. Here he mentioned “the strength of weak ties” in relation to social media (and a link to a PDF). I was fascinated immediately by the title and wanted to learn more. Interestingly enough, this must be a promiscuous idea, as I had already written a draft...

Am I Leaving Media Snackers Hungry?

I have been tagged by Valeria Maltoni and Drew McLellan on the topic of media snackers. The video above (thanks to Jeremiah Owyang) describes media snackers as “young people”, but in my view, media snackers are a style of behaviour, not an age group. I, myself, am a media snacker when it suits me … and I know of many in the business community...

Sleeping While the World Changes

* Originally uploaded by pH [浪人] In the Age of Conversation there is plenty of talk. Plenty of chatter. But an authentic and trusted voice does more than talk … it incites, it points to action. It leads us to where, perhaps, we are on the edge of comfort.For marketers, this means pushing ourselves beyond themes and messages. It is more than a clever catch...