Put on Your Strategy Face

Despite my flurry of posts on Facebook over the last week, I still spend very little time there. I really am just a newbie, but can already see the potential. There are plenty of ways of self-selecting, self-categorising and activating your own persona. There are plenty of ways to interact with or avoid others ... and there are some nice, fun widgets to play with. Even better, you can more actively "follow" a friend in their movements, tastes and interests than is possible via Twitter ... which means that you can choose to play in the same spaces as your friends without intruding on them.

The approaches and behaviours of people who use these social networking sites is fascinating. I have been surprised even by my own interests and curiosities. For the digital strategist, Facebook can be a veritable gold mine or a massive jungle trap. One false move and you can be booted out.

If you are like me and struggling to find your way around Facebook, take a look at Jeremiah Owyang's post on Facebook terminology. It is a crash course in understanding the ins and outs from a strategic point of view.

Now, all I need is a pipe.

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Tags: Facebook, Jeremiah Owyang