Sponsor an F1 Car

John Dodds points out that someone over in Honda F1 marketing must be paying attention to global trends.

Launching myearthdream.com, Honda are bringing together an increasing global interest in global warming and environmental issues and employing one of the Internet’s greatest hits of last year — the million dollar homepage.

At this site, you can pledge money to a registered charity (the trust will distribute funds to environmental charities around the world) and in return you can have your name appear on a pixel on the car. There are 600 pixels per car and there are two cars. The cars will be unveiled at the first Grand Prix in Melbourne on 18 March 2007.

The site also has some great tips and tricks for helping the environment. My favourite:
"Give up ironing – Endorse the crumpled look. An iron uses as much energy as a kettle is it really worth it? A great excuse to avoid a household chore!"

While I like this site and the idea behind it, it is a shame that there are a couple of things missing from the execution — a "blog this" function for the site — and a good copy editor.

2 comments

  1. “While I like this site and the idea behind it, it is a shame that there are a couple of things missing from the execution”
    Not to mention a failure to look at the irony of their actions.
    While I’m a motorsports fan I find it amusing that their selected venue to showcase their concern for the environment is somewhere that cars drive around in circles for hours on end for no real purpose. (Not to mention the amount of fuel etc. used moving these teams and their equipment around the world every week)

  2. I’m with Ryan on this one. Can’t really see the link between gas guzzling cars and all the environmental havoc that they cause and raising funds to address global warming. Buy a pixel. Help pollute the planet.

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