Sponsor an F1 Car

Honda’s Got A Motor In That F1 The Size of The World Originally uploaded by jalopnik. John Dodds points out that someone over in Honda F1 marketing must be paying attention to global trends. Launching myearthdream.com, Honda are bringing together an increasing global interest in global warming and environmental issues and employing one of the...

Smarter than Me

Principles Originally uploaded by danielsoh. Writing with Ann Handley’s MarketingProfs Daily Fix has been a fantastic opportunity. It has allowed me to participate in some excellent discussions, cause others, and importantly, to meet and become friends with some of the brightest minds in marketing anywhere in the world. There are a couple of people, in...

Late for Lunch

late for lunch Originally uploaded by yodelingisfun. I am supposed to have lunch with an old friend of mine today. I postponed last week … but with all my email problems I seem to have lost her contact details — and of course my webmail only displays mail that has not been downloaded to my PC at home. So … Sharon, if you are out there …...

Social Media is Not a Silver Bullet

I almost always read Richard’s Adliterate blog, but with the drama in the lead-up to Christmas last year, I must have missed this post on building better brands. The diagram here came out of another discussion that Richard was hosting, and it distills a whole range of thinking around whether or not you have a brand idea. What Richard was driving at was...

How Deep is the Hole Your Brand is In?

Cliffs End Farm – digital survey Originally uploaded by Wessex Archaeology. Interbrand’s Brand Marketer’s Report for 2007 has been released and makes for some interesting reading. You can download your own copy here. Interestingly, “consistency” is seen to be the most important aspect of successful branding. This made me think. It...