I am sitting here watching David Armano's Blog's Eye View video presentation and a few of my colleagues are gathering around to watch. As with his writing, David has an easy style that mixes personal anecdote with real-world experience ... and I can see the penny dropping on the faces around me.
From an agency point of view, blogging is a great unknown ... and one of the greatest barriers to entry is lack of understanding. And ... as we always say, and as David reiterates, to get a feel for blogging, you need to participate.
You can download the video from David's site, and I would encourage you to do so ... or you can watch the embedded version below. Grab a box of popcorn and enjoy!
In watching this video, I was reminded of the evolution of David's "Influence Ripples" graphic. There is a great section where David explains the way this came about and what came before it ... and as I was watching, it occurred to me that the next extension to this would be to add in the BSP element ... where the ripples just became dotted lines. But then, I reckon DA has already picked up on this one.
S.
