It’s Not the Size of Your Sphere of Influence …

It has been fascinating watching how the discussion on Spheres of Influence has evolved … and even more fun jumping from comment to comment and blog to blog to see how the spheres of influence actually work. There were links to WebMetricsGuru (actually two trackbacks … perhaps this is something to do with web metrics), comments by Eric Kintz, BobG,...

Coffee Rush?

I love this video from YouTube. John Moore over at Brand Autopsy posts this video and says: … just as professional marketers can create “off-brand” messaging, amateur marketers will do the same. Should we expect anything different? Seriously, should we? I must say I am a little surprised by the question. Not only should we NOT expect anything different...

Ford Bold Moves

How hard is it to turn a company around? How difficult is it to re-set your strategy, make the hard decisions and then rally your team? How difficult is it to take advice from your customers about your products, services … and even your staff? The folks over at Three Minds point towards Ford’s Bold Moves website which aims to document just such a...

If You Want People to Sing Your Praises … Teach Them How

This is a great idea, and one that many musicians may want to follow. Terra Naomi extends her MySpace site with this YouTube tutorial on how to play one of her songs. OK … I admit, I don’t know her music, but somehow stumbled across it … and liked the idea. Of course, there are issues around copyright and publishing, but “word of...

Skimming the Ripples

Skimming Stones Originally uploaded by stuandgravy. There has been a lot of action over at David Armano’s Logic + Emotion blog over the last couple of days. It started, for me at least, with this post on the need to put your brand’s audience at the centre of the creative experience … to focus on what will work for people, not what works for...