Image Counts

Sometimes the best strategy does not win. Sometimes, no matter how much work you do or how much thinking you put into a project or pitch, the results just don’t come to you. The question is not what you missed, but what was your customer expecting that you did not deliver. Mike Wagner from Own Your Own Brand has a great post on the linkage between...

Marketers v Programmers

Marketers and programmers can work well together … or they can have a love-hate relationship. I am sure you all have stories about where the relationship worked or where it fell apart (send me the funny ones) … but many of you will be able to relate to this post by Seth Godin – the 10 things programmers might want to know about...

Under Promising and Over Delivering

Today Nat from Simple and Loveable is riffing about bad service and it made me turn my brain on. As consumers we are used to frustration and poor service. We expect it and we live with it. It reminded me of the difference I noticed on a recent trip to Melbourne where I was struck by the great service and friendly people — it is a place where service is...

Going to China

I am off to Shanghai next week, and greet it, as I greet any overseas trip … with a mixture of excitement and trepidation. One of my favourite writers, Helene Cixous, explains that she “shivers” every time she crosses from one country to another. I agree that there really is something profoundly unsettling about crossing borders and this is...

Where do you belong?

The question of “what is cool” has kept me thinking now for a couple of days … and interestingly has begun popping up everywhere I look. I was checking out John Moore’s Brand Autopsy blog and saw some links through to Brains on Fire, so I thought I would mosey over and take a look. And sure enough, here it was again — this time in...