FeedBlitz Action

You may or may not have noticed, but I have added a FeedBlitz widget in the right hand side margin. If you are a subscriber to FeedBlitz then you can easily add me to your feeds … or you can sign up (for FREE) and receive my posts and others in your email inbox. S.

Activating Your Audience(s)

It is important to have a story to tell. It is great to know that you have an audience. But once you know these things, you also need to know where you want to LEAD your audience. How will your story evolve as you begin to interact with your audience? And what is the difference between interacting with, and ACTIVATING, your audience? All these questions began...

Do AdWords Tell Your Story?

There seems to be a lot of chatter about “landing pages” at the moment … and yet here I am adding to the noise (again)! And while I do believe that we need to treat every web page like a landing page, it is also important to remember that NOT all landing pages are (or should) be created equal. To start with, a landing page may be related...

Can Working With Stupid People Kill You?

I was forwarded an article the other day that claimed that “idiots in the office are just as hazardous to your health as cigarettes”. And while the article was at least a little tongue-in-cheek (or perhaps fictitious even), it did make me think … There are many frustrations to be found in any job. And when you are dealing with...

What Comes First, Story or Audience?

It is easy to get carried away by a good story. It doesn’t matter whether you are reading or writing, when you are “in the zone”,  when you are caught in the undertow of a story, it can sometimes take great effort to re-engage with the outside world. This is why, as readers, we have authors that we love. It is also, why as writers, we are...